CREATIVE THINKING

 

Scope

Business creativity is all about finding fresh and innovative solutions to problems, and identifying opportunities to improve the way that we do things. Brainstorming is one of the key elements of creativity. This combined with lateral thinking can lead to a high innovative solution driven actions. The participants understand that the ideas generated through brainstorming & lateral thinking have to be put to action, if they are to be of any value.

 

Tools Used:

• Art & activities

• Mind-maps & Star-bursting techniques

• Mihaly Csikszentmihalyi’s theory of ‘Creativity’

 

Outcomes

Participants will build an understanding around:

• The art of brainstorming using ‘Mind Maps’

• The process of creative thinking

• Mihaly Csikszentmihalyi’s model on ‘Creativity’

• Breaking the mental patterns through lateral thinking – when & how much to use in

• Innovation as an on going process instead of just being the end result